Case study / Healthcare / Medical Practice
Converting Local Visibility Into Patient Actions
How a healthcare practice generated 15,078 measurable patient actions from Google Search and Maps.
Approximately two measurable customer actions were generated for every three profile views.
01 / Results
The outcome, at a glance.
Measured customer actions generated during the supplied reporting period.
- 01 / Search & Maps views
- 22,586
- 02 / Customer actions
- 15,078
- 03 / Website clicks
- 7,003
- 04 / Phone calls
- 4,753
- 05 / Direction requests
- 3,322
Evidence note Figures reflect the anonymized client record supplied for this case study. The reporting-period dates were not provided, so no timeframe has been inferred.
02 / Context
Visibility had to lead somewhere useful.
A healthcare practice wanted to strengthen its local search presence and generate more patient actions through Google Search and Maps.
The strategy centered on optimizing the Google Business Profile to capture local demand and make it easier for prospective patients to call, visit the website, or find the practice.
The profile therefore had to connect visibility to clear, useful patient pathways.
Healthcare businesses depend heavily on local discovery. Patients use Google to find nearby practices, evaluate available options, and decide whether to contact or visit a provider.
03 / Focus
A connected path from discovery to action.
The campaign concentrated on the controllable signals and conversion pathways closest to local demand.
- 01Strengthen Google Business Profile visibility
- 02Improve local relevance
- 03Optimize business information
- 04Increase engagement from Google Search and Maps
- 05Improve conversion pathways
- 06Monitor calls, website clicks, and direction requests
04 / Action mix
Website visits and calls led the response
Website clicks represented 46.45% of all actions. Phone calls generated another 31.52%.
Together, website visits and calls accounted for 77.97% of customer actions. Direction requests made up the remaining 22.03%.
Approximately two measurable customer actions were generated for every three profile views.
05 / Discovery mix
Search and Maps both contributed to discovery.
Discovery was distributed across both Search and Maps, with Google Search contributing 67.50% of total visibility and Maps contributing 32.50%.
06 / Key takeaway
Measure the customer journey—not visibility in isolation.
For healthcare businesses, a Google Business Profile can become a meaningful local acquisition channel when visibility is connected to clear patient actions.
More than 22,500 Search and Maps views generated more than 15,000 measurable actions. Website visits and phone calls represented 77.97% of those actions, moving local discovery toward direct engagement.
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